HD Buttercup
Web Design | UI / UX | Marketing Collateral
A new shopping experience reflecting the brand’s eclectic style and LA roots.
Modernized the site for a cleaner, more shoppable experience
Incorporated HD Buttercup’s iconic colors while keeping the design fresh and contemporary
Introduced new features like wishlists, hotspotting, and streamlined product variation options
Website Redesign
We improved the mobile experience by organizing product variations into clear, easy-to-select options. Previously, variations were inconsistently combined or split, making selection confusing.
Email Campaigns
