We gave the brand a modern, feminine refresh that celebrates its quality and craftsmanship.
We revamped the Design Your Own engagement ring feature to make creating a one-of-a-kind ring feel exciting and stress-free. With elegant new icons and easy-to-follow tips, every step feels simple and inspiring, helping customers bring their dream ring to life.
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At every step of the shopping experience, we aimed to provide clear, detailed information about jewelry options—whether stone, metal, cut, or quality—so customers fully understand what they’re purchasing.