HD Buttercup

We were tasked to refresh HD Buttercup’s site to better capture its eclectic style and LA roots, and allowing a cleaner aesthetic with an easily shoppable site.

By weaving in the brand’s signature colors with a modern touch, I created a look that feels both familiar and new. Along the way, we added new features such as wishlists, hotspotting, and simplified product options to make shopping more seamless and customizable.